Tom Longson is a Financial Tech expert as well as lead developer, specializing in roles building web applications targeted at high levels of conversion and customer satisfaction with clean and powerful user interfaces. Prior clients include Sony, Wells Fargo, and Walt Disney Studios. He has both security expertiese as well as user experience, and has led projects as well as teams.
A decade developing web apps for intranet uses, and the web at large.
Tom's passion for UX is also informed by an understanding of what is possible, and that will further business goals.
Tom has led teams up four, and spearheaded many projects, including SEO for Sony's search engine node.js service. He is a strong believer in analytics and A/B testing.
Lead developer on the Sony Entertainment Store - http://store.sonyentertainmentnetwork.com/ Responsible for commerce flows, internationalization to Japanese, Chinese, Korean, as well as many other storefronts worldwide. The site utilized Backbone.js, jQuery, Node.js, and is Sony's primary way to buy Videos, TV Shows, and Video Games online with the Playstation Network
Developing applications and sales tools for commercial credit tools for the Comercial Services branch of Wells Fargo.
Led development on political awareness and action site. Stop the Spin was an experimental project aimed at allowing better understanding of "wicked problems", such as healthcare, abortion, global warming, etc. Used decision trees in order to allow people to explore complex issues, allowing them to arrive at a position based on logical conclusions.
Promoted to head of department. Built and led a team of three developers to pursue potential new interfaces for Cars.com & NewCars.com. Responsible for executing products from concept to frutition. Projects included (but not limited to) advanced tools to allow consumers better ways to find and compare cars, internal tools to visualize sales data geographically, consumer dealer locator tools, car search widgets, and a new car photo compare.
Designed and developed a variety of prototype user friendly applications for Cars.com and NewCars.com.
Designed and implemented a central repository for all television animation staff and potential candidates. System included features to allow management to review and rate all artists, maintain in depth history of creative talent, and preserve a digital archive of portfolios for reprinting and reviewing online.
Implemented site wide features for group ware product called StreetSmart, which is currently used by over 100k users.
Tom Longson — email@example.com —